Central Vietnam village receives global recognition as top tourism destination

The mountainous commune of Tan Hoa in Quang Binh Province, north-central Vietnam has been named one of the best tourism villages by the United Nations World Tourism Organization (UNWTO), making it the only in Southeast Asia to secure the title.

Tan Hoa Village in Quang Binh Province in central Vietnam was honored with the “Best Tourism Villages 2023” title by the World Tourism Organization (UNWTO). The announcement was made in Samarkand, Uzbekistan, on Thursday, after an evaluation of 260 applications from 60 countries. Four Vietnamese tourist villages applied, including those from Son La, Lai Chau, and Hoa Binh provinces.

The commune was honored as one of the best tourism villages in the world due to its cultural and natural diversity, and its commitments to preserving community-based values, and to innovation and sustainability across economic, social, and environmental dimensions, according to the Vietnam National Authority of Tourism.

Tan Hoa, some eight kilometers from Quy Dat Town, is endowed with charming landscapes and unique cultural features.Tan Hoa Village in Minh Hoa District is known for its mountains, open grasslands, and the Nan River. The village is close to the Phong Nha-Ke Bang National Park, around 75 km from the park’s Son Doong Cave, which is the world’s largest.

The village experienced frequent flooding in the past, prompting villagers to devise rafts to cope with these floods. By 2012, these rafts transformed into floating houses, enabling residents to maintain a regular life during floods.

Tan Hoa residents have been joining tourism activities over the past few years, contributing to sustainable poverty reduction. With backing from some enterprises, Tan Hoa has become a weather-resilient tourism village that boasts various tourism products and services.As of 2023, Tan Hoa boasts 620 floating houses, and the village is actively developing a flood seasonal tourism experience.

The evaluation of villages in this process encompasses several key areas: cultural and natural resources, promotion and conservation of cultural resources, economic sustainability, social sustainability, environmental sustainability, tourism development and value chain integration, governance and prioritization of tourism, infrastructure and connectivity, and health, safety, and security.