Beauty & Fashion NEWS

Jennifer Lopez Models Romantic Lingerie for New Intimissimi Campaign: See the Sexy Photo Shoot 

The superstar and Intimissimi global ambassador bares her famous abs in a number of racy lingerie looks.

Jennifer Lopez for Intimissimi
PHOTO: COURTESY INTIMISSIMI

Jennifer Lopez is bringing her bombshell energy to a sexy new campaign.

The multi-hyphenate star never shies away from a bold look, whether she’s flaunting her famous physique on the Met Gala red carpet or pulling out all the style stops in head-turning looks during a press tour. 

Now, Lopez, 54, is stripping down in a romantic new campaign for Intimissimi. Lopez, who was named a global brand ambassador of the Italian lingerie label this past March, models a variety of lacy looks from the brand in an intimate boudoir setting.

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Jennifer Lopez for Intimissimi
COURTESY INTIMISSIMI

In one series of photos, Lopez elegantly lounges on a velvet couch, wearing a champagne-hued robe, lace cut-out bra with a bejeweled harness and a garter attached to underwear.

In another, she shows off her abs while posing in a selection of forest green pieces, including a see-through one-piece and two-piece, both of which are paired with a sleek robe. 

Jennifer Lopez for Intimissimi
COURTESY INTIMISSIMI

The JLo Beauty founder also flashes a smile while wearing a strappy thong and halter neck sheer, lace teddy.

Jennifer Lopez for Intimissimi
COURTESY INTIMISSIMI

Being this confident in her body hasn’t always been easy for Lopez. 

“I’ve been doing a lot of reflection lately, revisiting the past versions of myself to fully embrace the me of now,” the hitmaker said while presenting her personal trainer Tracey Anderson with the Outstanding Achievement in Fitness award at the Daytime Beauty Awards earlier this month, per E! Online

“And I’m reminded of how much Tracy has inspired and encouraged me to celebrate every version of my body over the years and to continue to elevate as my own life and needs changed,” she continued. 

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Lopez said she met Anderson right after she gave birth to her now 15-year-old twins Maximilian “Max” David Muniz and Emme Maribel Muniz, who she welcomed in 2008 with ex Marc Anthony. 

At the time, she admitted, she felt “insecure and uncertain, wondering if I would ever get back to how I was before — as most new moms do after giving birth.” 

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 Jennifer Lopez Felt ‘Insecure’ with Her Body After Having Twins: ‘I’ve Been Doing a Lot of Reflection’

Jennifer Lopez for Intimissimi
COURTESY INTIMISSIMI

Last July, when she spoke with PEOPLE about her JLo Body by JLo Beauty endeavor (accompanied with a in-the-nude photo shoot to celebrate the launch), Lopez revealed how makes sure to prioritize self-love and acceptance.

“‘Beauty has no expiration date’ was always my personal mantra because I’m in a business where youth is glorified and people try to write, especially women, off at a certain time,” she said, noting Diana Ross, Cher and Tina Turner as some of her icons.